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On the flip side, Alibaba’s Lazada is losing its primacy in this sprawling regional market, recognized as the fastest-growing online shopping territory. The Lazada brand’s inability to localize product offerings is the main reason for its current predicamentThe rise of Tencent-backed e-commerce firm, Shopee in the Southeast Asia (SEA) region over the past five years has been remarkable, to say the least. Lazada was a leading e-commerce platform in the region when Shopee first entered the market but the latter quickly went from new entrant to being the most-visited e-commerce platform in Singapore by Q2 2020 What are you waiting for? Download Shopee now to shop all your needs with affordable prices!Informasi cara belanja online, cara belanja di lazada, cara transaksi di tokopedia, cara membeli barang di bukalapak, cara pembayaran shopee, aliexpress, amazon dan alibabaDon't forget to pay everything with ShopeePay! The electronic digital wallet is here to provide you with easy payment online on Shopee App and offline at various ShopeePay Merchants. Activate and verify your ShopeePay account now to enjoy additional benefits such as 60% Cashback in selected stores!Everything is available at Shopee! Whatever you need, you can find it at Shopee! Get the most complete products with the most affordable prices and tempting cashback offers.
Founded merely five years ago, the e-commerce operator claims in its latest financial report that about over half (57%) of Asean’s goods sold online and related transactions last year were through its platform and courier networks.3 WAYS SOCIAL COMMERCE COULD TAKE OFF IN 2021An exodus of talent and executives familiar with SEA, who had nurtured Lazada’s rise in the early days, soon followed to the greener Shopee pastures. Fast forward three and a half years later in a twist of events, Lazada’s control over the territory was taken by Shopee’s business model.Now, Shopee’s gross merchandise volume in 2020 alone hit US$35.4 billion, piggybacking on the exponential adoption of online shopping when Covid-19 had forced everyone indoors, and online. It recorded an average of 90 million monthly website visits last year in Indonesia alone, SEA’s largest economy.Lazada who was brought into Alibaba’s hands in 2016, seemingly a logical choice for the e-tailer that dominates China’s B2B and B2C shopping market, to expand to SEA as a part of its globalization plan.
While it does not break out Lazada’s performance, Alibaba warned in its annual report last year that Lazada was one of the companies that it expected “to have a negative effect on our financial results at least in the short term”. But as the country went into its Circuit Breaker lockdown, Lazada was unable to meet demand, cutting the number of goods available on its grocery platform, and limiting customers to just 35 grocery items at a time when consumers could not buy their essentials elsewhere.Even after injecting a minimum of US$4 billion into the company to date, making it one of the company’s costliest overseas ventures, Alibaba is yet to find a winning formula.
